What am I up to now?
What I am currently focused on — engineering leadership at Freemius, product systems, practical AI, writing, and life outside work.
This is a snapshot of what has most of my attention right now.
Work
I’m currently leading engineering at Freemius, where we build systems that help software makers sell, license, and grow their products.
My work sits across engineering leadership, product thinking, architecture, execution, and the less glamorous but important parts of software: maintainability, correctness, operational health, and making sure the team can keep moving without constantly fighting the system.
A lot of my current focus is on improving product surfaces, simplifying internal systems, and helping engineering decisions stay connected to real customer and business needs.
Engineering
I still enjoy being close to the code, but my relationship with code has changed over time.
These days I care less about clever implementation and more about whether a system is easy to reason about, easy to extend, and boring in production. Boring is underrated. Boring usually means somebody did the hard thinking earlier.
My current interests are around:
- Product-minded engineering.
- System architecture that can evolve without becoming dramatic.
- Developer experience and internal tooling.
- Frontend systems with React and TypeScript.
- Practical AI-assisted engineering.
- Keeping old systems healthy while building new ones.
AI
I’m spending more time exploring AI systems that go beyond simple chat wrappers.
The areas that interest me most are tool-calling, MCPs, RAG, structured workflows, and AI features that can safely interact with real product data and real user intent.
I’m less interested in AI as a demo and more interested in AI as a product capability: useful, constrained, observable, and trustworthy enough to fit into existing software.
Writing
This site is my personal notebook for ideas that need more room than a social post but less ceremony than a polished essay.
I’m writing about engineering leadership, software architecture, developer experience, WordPress/Freemius lessons, AI systems, and the shift from being a hands-on coder to an executive engineer.
The goal is not to sound profound. The goal is to write down things I have learned the hard way before I forget them.
Outside Work
Outside work, I’m usually spending time with my dogs, Scooby and Shelly.
That is also where many ideas quietly settle. A walk often does more for a hard problem than another hour staring at the screen.